BRANDING

Let’s build a brand that:

  • Enhances your business visibility

  • Builds customer trust

  • Differentiates you from your competitors

  • Encourages customer loyalty

  • Ensures consistent messaging

  • Increases perceived value

LOGO

Creating a logo includes crafting a custom graphic tailored to your brand identity and target audience. I will present multiple initial concepts for consideration, and allow for revisions until the desired design is achieved. The final logo is delivered in various file formats suitable for digital and print use. Additionally, full ownership rights of the logo are transferred to the client upon project completion.

COLOR PALETTE

When offering my color palette service, I create a custom palette tailored to your brand identity and target audience, presenting a selection of harmonious colors that evoke the desired emotions. I provide guidance on applying the palette across various brand assets, along with specific color codes for consistency.

TYPOGRAPHY

I carefully pick out fonts that fit your brand and appeal to your audience. Additionally, I offer expert advice on font pairing, ensuring readability and visual harmony across all branding materials. I'll guide you through typography guidelines, including size, spacing, and hierarchy, to maintain consistency.

STYLE GUIDE

A style guide serves as a comprehensive document that outlines the visual elements and guidelines that define a brand's identity. It includes details about the logo usage, color palette, typography, imagery, and other design elements that contribute to the brand's overall look and feel. Additionally, a style guide provides instructions on how to apply these elements consistently across various marketing materials, such as websites, social media, print collateral, and more.

ELEMENTS

Why Woodland?

My background working with major company brands has provided me with valuable skills and insights that I'm excited to use to support small businesses and nonprofits. Over the years, I've learned about strategic marketing, branding, and communication strategies that appeal to different groups of people. By understanding how consumers behave and keeping up with market trends, I can help smaller organizations succeed.

FAQs

  • Branding matters because it gives an organization its own special identity, making it stand out among others and helping people remember it. When a brand earns trust and loyalty, it gets customers more involved, which leads to lasting success.

  • I always start any project by listening and understanding who you are, what you are passionate about, and why you believe in your organization. Once we start to get the vision, that is when we start brainstorming brand ideas.

  • My full branding package is $1,500, but I am happy to provide individual elements at reduced rates.

BEGIN MAKING YOUR DIGITAL IMPACT